GTM Greenhouse Factory: Living Due Diligence Dashboard

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SALES CHANNELSCheckpoint S-1

Customer Acquisition Strategy

Layer 1: Core Assessment

Do you have a documented, repeatable customer acquisition strategy with defined channels and CAC targets?

(A) Yes, fully documented with channel-specific CAC trackingStrong

We maintain comprehensive acquisition playbooks with real-time CAC monitoring across all channels.

(B) Partially documented with some CAC visibilityModerate

We have informal processes and track CAC at a high level but lack channel granularity.

Customer acquisition is opportunistic without systematic tracking.

Layer 2: Performance Metrics

Current Blended CAC ($)

Customer LTV ($)

Calculated Status0.0x LTV:CAC Ratio

Layer 3: Context CaptureAdd Qualitative Notes / Operational Context for AI Analysis

Exit Readiness Score

FLetter Grade

Foundation Phase

Focus on establishing core business processes and documentation.

Completed0/48

Cash Runway

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